Town Safety

West Shore Safe Communities

 

West Shore Safe Communities Coalition

Phone: (231) 845-9198

E-mail: alway@t-one.net

Contact: Holly Alway

Region: Mason, Muskegon & Oceana Counties

 

Mission

To improve the quality of life for all community members by reducing the incidence of personal injuries through the implementation of model injury prevention programs, educational activities and multi-agency cooperation.

Vision

West Shore Safe Communities is a non-profit organization specializing in the reduction of injuries among all populations. West Shore Safe Communities will build healthy communities by including local partners, using local data to identify assets and deficits, working with existing local resources, and implementing model injury prevention programs.

Coalition Background

The coalition formed in 2000 and worked hard to complete the ACTS in all three counties by the summer of 2001. Coalition membership includes representatives from area law enforcement, fire departments, health departments, government agencies and boards, emergency medical services, schools, community members, businesses and industry. The coalition meets the third Wednesday each month, rotating meeting locations between the three counties to accommodate local needs.

In 2001 the coalition partnered with the Mason Lake Oceana Coalition to Reduce Underage Drinking (MLOCRUD), which is a coalition of youth and adults working to create community change with the goal of reducing underage drinking. The partners hold general meetings together, and then MLOCRUD meets separately to discuss their particular business. Creating the partnership seemed a logical fit and accommodated the schedules of many people who attended the same meetings.

West Shore Safe Communities was designated as a non-profit agency early 2002, and is licensed through the Michigan Consumer and Industry Services to provide substance abuse prevention services.

ACTS Information

The coalition completed the ACTS process in Summer 2001. According to the ACTS, top deficits in each of the three counties surveyed include safety belt nonuse, low rate of drunk driving arrests, attitudes supporting substance abuse, and drinking and driving.

Crash profile data from 1995-1999 reveal the counties each have different traffic crash issues. Mason County ranks 8th in the state for excessive numbers of crashes involving older drivers. They rank 27th in the state on the motorcycle crash profile, while Oceana County ranks 3rd. Oceana County ranks 5th for excessive alcohol-related crashes. Muskegon County ranks 2nd in the state for the violated traffic controls crash profile, 5th for crashes involving older drivers, 6th for excessive 18-20 year old crash profile, and 12th for excessive 15-17 year old crashes.

Traffic safety asset scores differed in each county. Mason County results are higher in the areas of standard alcohol enforcement, enforcement technologies, and repeat offender education, but are lower in areas like parental teaching and involvement, and local policies and ordinances. According to Ocean County’s results, community members perceive there is ready access to adult problem identification, however they may not perceive a strong law enforcement presence or coordination, or local policies and ordinances.

On the other hand, Muskegon County results reflect a strong community perception of quality rehabilitation programs, sharing of emergency room data, access to adult problem identification, and parental teaching and involvement. Asset scores are lower in Muskegon County for perceptions of law enforcement campaigns and coordination.

Challenges

Obtaining current crash statistics, and securing funding for activities.

 

 

Strategies to address traffic safety deficits

2001 Activities

  • Developed Action Plan
  • Seatbelt Safety Program
  • Distribution of Click or Ticket Materials
  • Worked with law enforcement to encourage ticket writing vs. warnings
  • Work with health care professionals to promote consistent seatbelt use message
  • Formed partnership with Mason Lake Oceana Coalition to Reduce Underage Drinking (MLOCRUD)
  • Safe and Sober – Underage Drinking Prevention program for high school students
  • Displayed Traffic Safety and Underage Drinking Prevention materials at four community health expos
  • Sponsored Youth Dance together with MLOCRUD
  • Sponsored NETS forum in partnership with Mercy General Health Partners
  • Sponsored CAMP 911 together with Professional Med Team
  • Published bi-monthly newsletter
  • Created Web Site – www.westshoresafecommunities.org

2002 Activities

  • Safe and Sober – Underage Drinking Prevention program for high school students
  • Continued Implementation of Seatbelt Safety Plans
  • Began 2nd ACTS Survey
  • Sponsored Deadly Decisions – an Underage Drinking Prevention mock crash program for 2500 high school students
  • Attended MCRUD Conference
  • Developed Bicycle Safety Program
  • Implemented Communities Mobilizing for Change on Alcohol Policies
  • Implemented Toilet Talk Program – Positive message posters in high school rest rooms
  • Participated in four community health expos
  • Published quarterly newsletter
  • Maintained website

 

2003 Activities

  • Completed 2nd ACTS Survey in all three counties. Results indicate that older driver-involved crashes are a concern for Muskegon and Mason counties. Other top deficits common to all three counties are linked to impaired driving.
  • Sponsored a community forum to discuss driving issues related to older drivers. The event was widely attended by community members, agency representatives, and two state legislators.
  • In March 2003, successfully applied for a $4,000 Safe Communities grant through Prevention Network and an $8,000 grant from another source to implement a very comprehensive Safe Senior Drivers program. The program will include a social marketing campaign, implementation of the Getting Into Gear senior driver education program, and working with the county road commission and the Michigan Department of Transportation to implement engineering practices to improve roadways for older drivers.
  • In May 2003, successfully applied for a $1,000 Safe Communities grant through Prevention Network to co-sponsor a Child Passenger Safety Technician class.